business development planners awarded marketing services
Ethical Exteriors, a roofing repair company, awards a large project to BDP (Business Development Planners) to help grow and build its name recognition. The new owner of Ethical Exteriors, Nathan Wood, saw the need to build their Brand into 2023 and 2024. Nathan purchased the company in 2020 from Todd Wilson.
Todd Wilson started the company in 1997 for residential and commercial properties; learn more about this transition by reading About Ethical Exteriors.
Nathan understands that Ethical Exteriors provides a very technical experienced team in the building trades for all types of building structures. The owner is developing additional improvements in delivery and quality. Nathan said, “Everything we do has to be installed skillfully, with superior products to give our customers a roof that will perform for 20 to 30 years.”
To build the Ethical Exteriors brand, we are working on Website Design, SEO Services, Local Advertising, Paid Campaigns, and other marketing services. We started with the logo, and everything was on the table in the new marketing efforts. In the 3 and 4 quarters of 2022, there were twenty new full-roofs added over their current business projections.
Business Development Marketing Research
BDP researched local radio stations for their optimal marketing performance for a roofing company.
We looked at coverage in the Livingston County, Michigan area in both AM and FM bands. The focus was listeners in the age demographics that are home owners and much more. We looked at 5 stations in our coverage area. We selected WHMI based on their demographics and pricing.
Listen to the radio spot we put together that has been an enormous success for the company.
You can also see the live stream on Nathan’s first ever radio spot. BDP wanted Nathan to be the new voice and leadership for Ethical Exteriors. He did a super good job and was smooth on the Mic.
Monitoring The Marketing Spend and Benefits
BDP carefully monitors the services in the trades industry and the technologies and software used. We also pay close attention to the economy and how it could affect a company in the trades.
Do you want to increase your company’s brand and more importantly, your potential customer growth?
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